Government must be holistic in the nation and economic building at this most challenging time – Elder Olalekan Oyegoke
Elder Olalekan Oyegoke, is a Marketer cum film Executive producer, he has been in the business since 1990 when the business was just emerging, he was once the Chairman of the Film Producer and Marketers association which he rated successful. He was born and raised in the North and has his primary education in the North before moving to the South-West for his secondary school education and HSC, after which he returned to the Federal Polytechnic, Kaura Namoda, Zamfara state for his Diploma in Business Administration. He joined Zamfara Textiles as a store keeper before he finally returned to Lagos to look for the greener pasture. On arriving Lagos he was advised to go into the clothing business which he declined, but amazingly, he found himself in the film industry which was dubbed from television, but later foreign films was introduced and he was in that business, till the emergence of Yoruba filmmaking, when ‘Ilara’ which was the first commercial film was produced.
He became established in 1994 and since then he hasn’t looked back, “I was part of the evolution of Yoruba films in idumota” he has a vast knowledge of film marketing and till date to even diversify into another business has been a challenge he stressed. Elder Oyegoke whose favourite food is pounded yam with egusi soup bore his mind on topical issues affecting the film market. He spoke on the issue of piracy and believes no authority is greater than government. He therefore expects government to use her power to fight the economic saboteurs instead of harassing the innocent citizens on the road. He feels so sorry that the pirates have destroyed the business that they laboured to build without the intervention of government and its agencies.
He also commended the entrance of High Waves, Zentury and Corporate pictures who introduced electronic medium of advertising films which improved the business tremendously.
He commented on the poor performance of the market lately which he said was due to increase in the number of players, but he also stressed that such explosion is expected because many came to serve as apprentice and they are expected to have their freedom someday so as each grow they become masters, so the market will continue to face such challenge.
He enjoined the operators to call a meeting of other stakeholders to jointly develop the way forward for the industry and make it viable.
He rated “Tosibe” as his best sold film, the film which was produced by Korede Films (Sunday Soyinka) as the best of that time and the film also shot him into the limelight. He rated the industry as the best and highest employer of labour which government needs to give a holistic assistance to so as to improve the economy and make the nation better. He commended Movietainment magazine for a job well done knowing that the industry is not financially buoyant, yet it covers most happenings around it.
Elder Oyegoke,whose favourite colour is blue, with favourite musician as Orlando Owoh due to his philosophical messages and at present rated Odunlade Adekola as a fantastic actor who understand and interpret his role well.